Designer + Creative Leader + Athlete + Adventurer
I was born in the mountains of Flagstaff, Arizona. Growing up in the canyons, mountains and deserts of Arizona crystallized my love for the outdoors, adventure and cycling.
Design, creativity, photography, cycling, snowboarding and fly fishing are just a few of my passions.
Professionally, I have extensive experience bringing national and global brands to life using design thinking, strategic thinking and collaboration with Marketing and Product teams. I provide a unique ability to cultivate and intuit innovative ideas and solutions and execute powerful brand communication.
Currently I'm a Creative Director at QBP for an amazing and eclectic group of brands within QBP's innovative cycling brand portfolio. Including, but not limited to: Surly bikes, Foundry Cycles, Ketl Mtn, Whisky Parts Co. and Teravail tires.
I strive to provide an autonomous and collaborative environment where innovation and creativity percolates though a team of talented and passionate Art Directors, Designers, Copywriters, Photographers and Production Staff.
In the past few years, I have become adept with modern startup culture. Working with small budgets and tight timelines, I have led Creative teams and brought several brands to life from scratch including the naming, market positioning, design and brand launch, which is most evident with my work for Ketl Mtn, Teravail and Lovewright.