The 45NRTH Naughtvind winter clothing system is a first of it's kind. A true system to take on the needs of the winter cyclist, it's a huge innovation for the brand and winter cycling enthusiasts. To highlight the system, I wanted to bring it to life through iconic and dramatic visuals. Launch included homepage takeover with cinemagraph as well as instagram teaser videos and dramatic visuals that were consistent across touchpoint.
Naughtvind Key Visual
45NRTH website take over for Naughtvind launch